{"id":108210,"date":"2022-07-12T14:39:04","date_gmt":"2022-07-12T13:39:04","guid":{"rendered":"https:\/\/www.marketingtechnews.net\/?post_type=resources&#038;p=108210"},"modified":"2022-07-12T14:41:52","modified_gmt":"2022-07-12T13:41:52","slug":"drive-conversions-and-retention-at-low-effort-through-email-marketing-and-automation","status":"publish","type":"resources","link":"https:\/\/www.marketingtechnews.net\/resources\/2022\/jul\/12\/drive-conversions-and-retention-at-low-effort-through-email-marketing-and-automation\/","title":{"rendered":"Drive conversions and retention at low effort through email marketing and automation"},"content":{"rendered":"\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Discover how to convert leads and retain customers throughout their lifecycle by successfully developing brand attachment! During this session, you will understand the opportunities email marketing and automation offer to grow your business in a sustainable and future-proof way, by supporting your marketing and sales activities at low effort!<\/p>\n\n\n\n<p><strong>What will you learn?<\/strong><\/p>\n\n\n\n<ul><li>Getting a better understanding of how to assess your current digital strategy<\/li><li>Learning how email marketing and automation can benefit every stage of your client journey<\/li><li>Setting up a plan to improve conversion rates and support your retention efforts<\/li><li>Designing powerful email campaigns and effective scenarios that convert<\/li><\/ul>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Discover how to convert leads and retain customers throughout their lifecycle by successfully developing brand attachment! During this session, you will understand the opportunities email marketing and automation offer to grow your business in a sustainable and future-proof way, by supporting your marketing and sales activities at low effort! What will you learn? Getting a<a class=\"excerpt-read-more\" href=\"https:\/\/www.marketingtechnews.net\/resources\/2022\/jul\/12\/drive-conversions-and-retention-at-low-effort-through-email-marketing-and-automation\/\" title=\"ReadDrive conversions and retention at low effort through email marketing and automation\">&#8230; Read more &raquo;<\/a><\/p>\n","protected":false},"author":58302,"featured_media":108211,"template":"","meta":[],"categories":[],"tags":[],"resource_type":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Drive conversions and retention at low effort through email marketing and automation<\/title>\n<meta name=\"description\" content=\"#DMWF Global 2022: Drive conversions and retention at low effort through email marketing and automation\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketingtechnews.net\/resources\/2022\/jul\/12\/drive-conversions-and-retention-at-low-effort-through-email-marketing-and-automation\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Drive conversions and retention at low effort through email marketing and automation\" \/>\n<meta property=\"og:description\" content=\"#DMWF Global 2022: Drive conversions and retention at low effort through email marketing and automation\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketingtechnews.net\/resources\/2022\/jul\/12\/drive-conversions-and-retention-at-low-effort-through-email-marketing-and-automation\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing Tech News\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/pages\/MT\/159482230773135\" \/>\n<meta property=\"article:modified_time\" content=\"2022-07-12T13:41:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.marketingtechnews.net\/wp-content\/uploads\/sites\/6\/2022\/07\/GLOBAL-2022-MKTCH-RESOURCES-5.png\" \/>\n\t<meta property=\"og:image:width\" content=\"760\" \/>\n\t<meta property=\"og:image:height\" content=\"508\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@MarketTechNews\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.marketingtechnews.net\/resources\/2022\/jul\/12\/drive-conversions-and-retention-at-low-effort-through-email-marketing-and-automation\/\",\"url\":\"https:\/\/www.marketingtechnews.net\/resources\/2022\/jul\/12\/drive-conversions-and-retention-at-low-effort-through-email-marketing-and-automation\/\",\"name\":\"Drive conversions and retention at low effort through email marketing and automation\",\"isPartOf\":{\"@id\":\"https:\/\/www.marketingtechnews.net\/#website\"},\"datePublished\":\"2022-07-12T13:39:04+00:00\",\"dateModified\":\"2022-07-12T13:41:52+00:00\",\"description\":\"#DMWF Global 2022: Drive conversions and retention at low effort through email marketing and automation\",\"breadcrumb\":{\"@id\":\"https:\/\/www.marketingtechnews.net\/resources\/2022\/jul\/12\/drive-conversions-and-retention-at-low-effort-through-email-marketing-and-automation\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.marketingtechnews.net\/resources\/2022\/jul\/12\/drive-conversions-and-retention-at-low-effort-through-email-marketing-and-automation\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.marketingtechnews.net\/resources\/2022\/jul\/12\/drive-conversions-and-retention-at-low-effort-through-email-marketing-and-automation\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.marketingtechnews.net\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Resources\",\"item\":\"https:\/\/www.marketingtechnews.net\/resources\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Drive conversions and retention at low effort through email marketing and automation\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.marketingtechnews.net\/#website\",\"url\":\"https:\/\/www.marketingtechnews.net\/\",\"name\":\"Marketing Tech News\",\"description\":\"Digital Marketing News: customer experience, social, mobile marketing\",\"publisher\":{\"@id\":\"https:\/\/www.marketingtechnews.net\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.marketingtechnews.net\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.marketingtechnews.net\/#organization\",\"name\":\"Marketing Tech News\",\"url\":\"https:\/\/www.marketingtechnews.net\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.marketingtechnews.net\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.marketingtechnews.net\/wp-content\/uploads\/sites\/6\/2020\/03\/logo-marketing-tech.png\",\"contentUrl\":\"https:\/\/www.marketingtechnews.net\/wp-content\/uploads\/sites\/6\/2020\/03\/logo-marketing-tech.png\",\"width\":455,\"height\":70,\"caption\":\"Marketing Tech News\"},\"image\":{\"@id\":\"https:\/\/www.marketingtechnews.net\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/pages\/MT\/159482230773135\",\"https:\/\/twitter.com\/MarketTechNews\",\"https:\/\/www.linkedin.com\/groups\/59008\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Drive conversions and retention at low effort through email marketing and automation","description":"#DMWF Global 2022: Drive conversions and retention at low effort through email marketing and automation","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.marketingtechnews.net\/resources\/2022\/jul\/12\/drive-conversions-and-retention-at-low-effort-through-email-marketing-and-automation\/","og_locale":"en_GB","og_type":"article","og_title":"Drive conversions and retention at low effort through email marketing and automation","og_description":"#DMWF Global 2022: Drive conversions and retention at low effort through email marketing and automation","og_url":"https:\/\/www.marketingtechnews.net\/resources\/2022\/jul\/12\/drive-conversions-and-retention-at-low-effort-through-email-marketing-and-automation\/","og_site_name":"Marketing Tech News","article_publisher":"https:\/\/www.facebook.com\/pages\/MT\/159482230773135","article_modified_time":"2022-07-12T13:41:52+00:00","og_image":[{"width":760,"height":508,"url":"https:\/\/www.marketingtechnews.net\/wp-content\/uploads\/sites\/6\/2022\/07\/GLOBAL-2022-MKTCH-RESOURCES-5.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_site":"@MarketTechNews","twitter_misc":{"Estimated reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.marketingtechnews.net\/resources\/2022\/jul\/12\/drive-conversions-and-retention-at-low-effort-through-email-marketing-and-automation\/","url":"https:\/\/www.marketingtechnews.net\/resources\/2022\/jul\/12\/drive-conversions-and-retention-at-low-effort-through-email-marketing-and-automation\/","name":"Drive conversions and retention at low effort through email marketing and automation","isPartOf":{"@id":"https:\/\/www.marketingtechnews.net\/#website"},"datePublished":"2022-07-12T13:39:04+00:00","dateModified":"2022-07-12T13:41:52+00:00","description":"#DMWF Global 2022: Drive conversions and retention at low effort through email marketing and automation","breadcrumb":{"@id":"https:\/\/www.marketingtechnews.net\/resources\/2022\/jul\/12\/drive-conversions-and-retention-at-low-effort-through-email-marketing-and-automation\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.marketingtechnews.net\/resources\/2022\/jul\/12\/drive-conversions-and-retention-at-low-effort-through-email-marketing-and-automation\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.marketingtechnews.net\/resources\/2022\/jul\/12\/drive-conversions-and-retention-at-low-effort-through-email-marketing-and-automation\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.marketingtechnews.net\/"},{"@type":"ListItem","position":2,"name":"Resources","item":"https:\/\/www.marketingtechnews.net\/resources\/"},{"@type":"ListItem","position":3,"name":"Drive conversions and retention at low effort through email marketing and automation"}]},{"@type":"WebSite","@id":"https:\/\/www.marketingtechnews.net\/#website","url":"https:\/\/www.marketingtechnews.net\/","name":"Marketing Tech News","description":"Digital Marketing News: customer experience, social, mobile marketing","publisher":{"@id":"https:\/\/www.marketingtechnews.net\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.marketingtechnews.net\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.marketingtechnews.net\/#organization","name":"Marketing Tech News","url":"https:\/\/www.marketingtechnews.net\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.marketingtechnews.net\/#\/schema\/logo\/image\/","url":"https:\/\/www.marketingtechnews.net\/wp-content\/uploads\/sites\/6\/2020\/03\/logo-marketing-tech.png","contentUrl":"https:\/\/www.marketingtechnews.net\/wp-content\/uploads\/sites\/6\/2020\/03\/logo-marketing-tech.png","width":455,"height":70,"caption":"Marketing Tech News"},"image":{"@id":"https:\/\/www.marketingtechnews.net\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/pages\/MT\/159482230773135","https:\/\/twitter.com\/MarketTechNews","https:\/\/www.linkedin.com\/groups\/59008\/"]}]}},"_links":{"self":[{"href":"https:\/\/www.marketingtechnews.net\/wp-json\/wp\/v2\/resources\/108210"}],"collection":[{"href":"https:\/\/www.marketingtechnews.net\/wp-json\/wp\/v2\/resources"}],"about":[{"href":"https:\/\/www.marketingtechnews.net\/wp-json\/wp\/v2\/types\/resources"}],"author":[{"embeddable":true,"href":"https:\/\/www.marketingtechnews.net\/wp-json\/wp\/v2\/users\/58302"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.marketingtechnews.net\/wp-json\/wp\/v2\/media\/108211"}],"wp:attachment":[{"href":"https:\/\/www.marketingtechnews.net\/wp-json\/wp\/v2\/media?parent=108210"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.marketingtechnews.net\/wp-json\/wp\/v2\/categories?post=108210"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.marketingtechnews.net\/wp-json\/wp\/v2\/tags?post=108210"},{"taxonomy":"resource_type","embeddable":true,"href":"https:\/\/www.marketingtechnews.net\/wp-json\/wp\/v2\/resource_type?post=108210"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}