1.0Marketing Tech Newshttps://www.marketingtechnews.netrich600338<blockquote class="wp-embedded-content" data-secret="vn6aEpPSb0"><a href="https://www.marketingtechnews.net/news/2021/nov/29/lack-of-trust-in-marketing-data-what-does-this-mean-for-the-cmo/">Lack of Trust in marketing data – What does this mean for the CMO?</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.marketingtechnews.net/news/2021/nov/29/lack-of-trust-in-marketing-data-what-does-this-mean-for-the-cmo/embed/#?secret=vn6aEpPSb0" width="600" height="338" title="“Lack of Trust in marketing data – What does this mean for the CMO?” — Marketing Tech News" data-secret="vn6aEpPSb0" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript"> /* <![CDATA[ */ /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); /* ]]> */ </script> https://www.marketingtechnews.net/wp-content/uploads/sites/6/2021/11/Andrea-HDS-MarketingTechNews.png1000600Earlier this month Adverity launched its latest research project, surveying 964 marketers and marketing data analysts to understand their major challenges, strategic priorities, and pain points. Shockingly, the research found that over a third (34%) of CMOs don’t trust their marketing data, this rises to over 50% of CTOs / CDOs. Meanwhile, the biggest pain... Read more »