1.0Marketing Tech Newshttps://www.marketingtechnews.netWhy even the biggest brands are favouring the power of micro-influencers - Marketing Tech Newsrich600338<blockquote class="wp-embedded-content" data-secret="Ehzn3QqaqG"><a href="https://www.marketingtechnews.net/news/2018/aug/21/why-even-biggest-brands-are-favouring-power-micro-influencers/">Why even the biggest brands are favouring the power of micro-influencers</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.marketingtechnews.net/news/2018/aug/21/why-even-biggest-brands-are-favouring-power-micro-influencers/embed/#?secret=Ehzn3QqaqG" width="600" height="338" title="“Why even the biggest brands are favouring the power of micro-influencers” — Marketing Tech News" data-secret="Ehzn3QqaqG" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript">
/* <![CDATA[ */
/*! This file is auto-generated */
!function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document);
/* ]]> */
</script>
https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/03/vlogging-picture-id846329048.jpg1024768Working with smaller, micro-influencers with the right niche can be extremely impactful - they usually have less than 100,000 followers, but their audience is highly engaged and interested in the content they share. In this way, quality of content is much more effective than quantity of followers.