1.0Marketing Tech Newshttps://www.marketingtechnews.netrich600338<blockquote class="wp-embedded-content" data-secret="ExPjhjs2nG"><a href="https://www.marketingtechnews.net/news/2020/may/26/the-four-pillars-of-good-spend-management-a-key-skill-amid-the-covid-19-downturn/">The four pillars of good spend management – a key skill amid the Covid-19 downturn</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.marketingtechnews.net/news/2020/may/26/the-four-pillars-of-good-spend-management-a-key-skill-amid-the-covid-19-downturn/embed/#?secret=ExPjhjs2nG" width="600" height="338" title="“The four pillars of good spend management – a key skill amid the Covid-19 downturn” — Marketing Tech News" data-secret="ExPjhjs2nG" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript"> /* <![CDATA[ */ /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); /* ]]> */ </script> https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/05/allef-vinicius-fJTqyZMOh18-unsplash-scaled.jpg25601707Spend management is hardly the most glamorous component of marketing, but its impact can be game changing. That fact is particularly important as businesses react to the downturn ushered in by the Covid-19 pandemic. Done well, spend management can free up marketing budget and serve both as a foundation to weather a storm and a... Read more »