1.0Marketing Tech Newshttps://www.marketingtechnews.netSearch accounts for half of digital ad spend in first half of 2018, finds IAB UK - Marketing Tech Newsrich600338<blockquote class="wp-embedded-content" data-secret="YjYjHd2GER"><a href="https://www.marketingtechnews.net/news/2018/oct/10/search-accounts-half-digital-ad-spend-first-half-2018-finds-iab-uk/">Search accounts for half of digital ad spend in first half of 2018, finds IAB UK</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.marketingtechnews.net/news/2018/oct/10/search-accounts-half-digital-ad-spend-first-half-2018-finds-iab-uk/embed/#?secret=YjYjHd2GER" width="600" height="338" title="“Search accounts for half of digital ad spend in first half of 2018, finds IAB UK” — Marketing Tech News" data-secret="YjYjHd2GER" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript">
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https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/03/web-browser-search-magnifying-glass-vector-id926462140.jpg1024768Search accounted for half of all digital ad spend in the UK in the first half of 2018, according to the latest Digital Adspend report published by the IAB UK (Internet Advertising Bureau) and PwC.