1.0Marketing Tech Newshttps://www.marketingtechnews.netrich600338<blockquote class="wp-embedded-content" data-secret="ByCu3yreg2"><a href="https://www.marketingtechnews.net/news/2020/may/14/as-covid-19-threatens-digital-media-the-industry-must-move-towards-semantic-targeting/">As Covid-19 threatens digital media, the industry must move towards semantic targeting</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.marketingtechnews.net/news/2020/may/14/as-covid-19-threatens-digital-media-the-industry-must-move-towards-semantic-targeting/embed/#?secret=ByCu3yreg2" width="600" height="338" title="“As Covid-19 threatens digital media, the industry must move towards semantic targeting” — Marketing Tech News" data-secret="ByCu3yreg2" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript"> /* <![CDATA[ */ /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); /* ]]> */ </script> https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/05/engin-akyurt-bPiuY2ZSlvU-unsplash-scaled.jpg25601708Despite consumers reading more online news than ever – driven by a desire for trustworthy content in these times of uncertainty – Covid-19 is posing an unparalleled threat to digital media. Advertisers utilising strict keyword blocking and adding broad coronavirus terms to their blacklists are missing out on the current traffic spike, as well as... Read more »