1.0Marketing Tech Newshttps://www.marketingtechnews.netThe thrilling highs and chilling lows of piggyback content - Marketing Tech Newsrich600338<blockquote class="wp-embedded-content" data-secret="B4YqYZcPRV"><a href="https://www.marketingtechnews.net/news/2018/jan/29/thrilling-highs-and-chilling-lows-piggyback-content/">The thrilling highs and chilling lows of piggyback content</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.marketingtechnews.net/news/2018/jan/29/thrilling-highs-and-chilling-lows-piggyback-content/embed/#?secret=B4YqYZcPRV" width="600" height="338" title="“The thrilling highs and chilling lows of piggyback content” — Marketing Tech News" data-secret="B4YqYZcPRV" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript">
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https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/03/iStock-516718288_g3uxe22.jpg1374763Piggyback marketing, an old staple in a content marketer’s toolkit. From using popular culture as a starting point, to trying to tap the social zeitgeist or finding ways to insert your brand into the day’s news, there are a range of options for brands. Here are some tips to avoid the piggybacking ‘Hall of Shame’.