Amazon opens Luna video game streaming to anyone in the US
Amazon launched its video game streaming service Luna for the general public on March 1 in the United States, aiming to expand its multi-pronged empire in the booming gaming industry.
Luna allows gamers to access games directly online without the need for a console as part of cloud gaming technology which is seen as a future direction for the industry.
“Luna harnesses the power of the cloud, allowing customers to instantly play high-quality, immersive games on the devices they already own,” Amazon vice president of entertainment services Daniel Rausch said in a statement. communicated.
Amazon had limited Luna to members of its Prime service as it fine-tuned the service, which takes on Xbox maker Microsoft and PlayStation maker Sony as well as Stadia commissioned by Google.
Luna+ subscriptions cost $6 a month, with that rate set to drop to $10 in early April.
Other gaming channels on Luna, including one from French gaming powerhouse Ubisoft, are available for an additional fee.
Amazon is making select games available to members of its Prime service for free and integrating features from game streaming and commentary platform Twitch, according to the statement.
Game software is hosted in data centers and streamed for play on a range of devices, including computers and many smartphones “without lengthy downloads or updates, expensive hardware or complicated setup”, according to Amazon .
Microsoft is considered the heavyweight in video game streaming with its Xbox Game Pass service and its large community of gamers using its consoles and desktop computers.
Microsoft catapulted itself into the big leagues in one of the world’s most lucrative markets earlier this year when it announced a $69 billion deal to take over video game maker Activision Blizzard, the company’s biggest acquisition. the history of the sector.
The deal will bring Microsoft some of the world’s most famous games, including “Call of Duty”, “Candy Crush” and “Warcraft”, and make it the world’s third-largest games company, behind Sony and Tencent.
Pushing cloud gaming with mobile platforms and expanding into Asia are all part of Microsoft’s thinking, according to Niko Partners, who specializes in the gaming industry in Asia.