Canadian Grocer No Frills Goes Crazy With Successful Video Game Controller

A Canadian discount grocery chain has breathed new life into the humble Macintosh computer after upgrading the historic Apple device to accept input from three wired bananas.

No Frills commissioned the Unconventional Controller as a game about brand use of the base fruit on its brand, and is the perfect way to interact with the No Frills Aisles of Glory: Legends chain grocery video game. of the Haul.

By transplanting the exotic culture from the fruit aisle to the electronics section, No Frills enlisted the services of the John St agency, which partnered with WonderMakr to use capacitive touch technology to turn ordinary fruit into a Limited Edition Frill Blaster Pro.

Jess Willis, Creative Director at John St, said, “We made some legendary changes to the game itself, so we needed a legendary way to play it. And as a brand that lives up to the cultural zeitgeist, why not kick off this year’s Aisles of Glory expansion in a way that stays true to the game with a controller of our own? “

Randi Casey, Marketing Director, Loblaw Companies Limited, added, “From Haulin ‘State of Mind, the # 1 discount album, co-created with some of Canada’s top artists, to Haulerverse, who saw us pay homage to the world of anime. , being authentic in the spaces in which we play is important. That’s what gives us this Hauler swagger.

Gamers looking for a healthier way to play can purchase a set of three bananas branded with custom 8-bit style packaging, along with stickers to label each of the “buttons” and instructions on how. to wire the bananas.

As an added bonus, the controllers can be consumed after gaming and are biodegradable.

The Frill Blaster Pro has been distributed to guest game influencers on Twitch and TikTok, with players encouraged to play through September 16, with the promise of points, extra levels, and character modes for top scorers.

@ansonwng

#a d If you think you can score higher than me, check it out at aislesofglory.nofrills.ca

original sound – Anson Wong

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