Netflix will open a video game studio in Finland and is looking to increase its audience

Netflix gift cards are seen at a store in Krakow, Poland on June 13, 2022.

Jakub Porzycki | Nurphoto | Getty Images

Netflix announced on Monday that it will open an in-house game studio in Finland.

The development is the company’s first of its kind since the streaming giant entered the mobile gaming space in November 2021. It bought Finland-based Next Games for around $72 million and bought three studios external games over the past year.

Netflix has a cache of 31 mobile games available for subscribers to download, and the company plans to have 50 by the end of the year. The catalog includes “Stranger Things: 1984” and “Queen’s Gambit Chess”, which are based on the Netflix series.

The streamer’s foray into gaming is in its early stages, but, as of August, there weren’t many Netflix subscribers playing. According to Apptopia, less than 1% of Netflix’s 220 million subscribers interacted with games daily.

Netflix declined to comment on its gaming engagement data.

The streamer, which has lost its entire subscriber base in recent quarters, touted the in-house game studio as a place where Netflix can develop games alongside its existing subsidiary studios, which include Night School Studio and Boss Fight. Entertainment.

“We’re just getting started and we still have a lot of work to do to deliver a great gaming experience on Netflix,” Amir Rahimi, vice president of Game Studios, said in a statement. “Making a game can take years, so I’m proud to see how we’re steadily building the foundations of our game studios in our first year.”

The company said its games will have no ads and no in-app purchases. Currently, users can see the games offered in the Netflix app, but the games themselves download as individual apps.

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