U.S. consumer spending on video game products in the third quarter of 2021 increased 7% to $ 13.3 billion
U.S. Video Game Industry Generates Highest Revenue in Third Quarter History
PORT WASHINGTON, NY, November 4, 2021 / PRNewswire-PRWeb / – According to The NPD Group’s Q3 2021 Games Market Dynamics: US * report, total consumer spending on video games in the United States totaled $ 13.3 billion in the third quarter (Q3) of 2021 (July – September), a 7% increase over Q3 2020, and the highest third quarter spending in history.
Gains were seen in PC, cloud and non-console VR content, mobile and subscription spending, and hardware. Console contents and accessories * have seen decreases.
Overall content expenditure reached in Q3 $ 11.7 billion, an increase of 4%. Subscription content was the only content segment with double-digit percentage gains from Q3 2020. Hardware showed a 60% increase, while accessories were down 1%.
Some of the best-selling and most played games across all platforms in Q3 included Among Us, Animal Crossing: New Horizons, Call of Duty: Black Ops Cold War, Call of Duty: Warzone, Candy Crush Saga, Candy Crush Soda Saga , Coin Master, FIFA 22, Fortnite, Grand Theft Auto V, Madden NFL 22, Mario Golf: Super Rush, Mario kart 8, Minecraft, NBA 2K22, Pokémon Go, Roblox, Super Smash Bros Ultimate, The Legend of Zelda: Skyward Sword and The Sims 4.
“Consumer spending in the video game segment continued to grow in the third quarter, driven by console hardware such as the PlayStation 5, Switch and Xbox Series, and the subscription and mobile content segments,” said said Mat Piscatella, games industry analyst at The NPD. Group. “While the market has seen a slight decline in the total number of people playing video games, those who play are doing so for more hours and spending more than a year ago.”
Video game hardware sales were led by Nintendo Switch, which was the top-selling hardware platform of the quarter in terms of unit sales, and Sony’s PlayStation 5, which drove the highest-selling hardware consumer spending. higher during the period.
Data from Sensor Tower shows that US consumer spending on mobile games in the third quarter increased 9% from the third quarter of 2020. This is the third quarter in a row that the category’s spending has exceeded $ 6 billion, and the fourth to exceed this amount in total consumer spending since the second quarter of 2020.
“Mobile game user acquisition continues to face headwinds amid tightening access to critical targeting data, but the category as a whole shows no signs of restraining when it comes to consumer spending, “said Randy Nelson, Head of Mobile Insights at Sensor Tower. “Despite new facilities showing a general downward trend after peaking in Q2 2020, spending continues to benefit from the influx of consumers that led to record adoption at the time. lineup such as Clash of Clans, Call of Duty: Mobile, and Genshin Impact were the biggest beneficiaries in Q3 2021, posting the strongest growth in per-player spend among the top four mobile game classes we track. ”
Methodology: Game Market Dynamics: The United States provides a comprehensive measure of consumer spending on video games in the United States, including purchases of video game equipment, content, and accessories. It is published on a quarterly basis and provides insight and trends on broader consumer spending in the industry, including physical format sales such as new and used physical retail sales as well as rental of vehicles. games and digital sales, including full game digital downloads and downloadable content. (DLC), spending on subscriptions and mobile games. This assessment of broader consumer spending in the industry uses NPD’s monthly point-of-sale tracking services as well as consumer data from other NPD trackers, monitors and reports.
* Accessory sales exclude game cards
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About the NPD Group, Inc.
NPD offers data, industry expertise and prescriptive analytics to help our clients grow their businesses in a changing world. Over 2,000 businesses around the world trust us to help them measure, forecast and improve performance across all channels, including physical commerce, e-commerce and B2B. We have services in 19 countries around the world, with operations covering the Americas, Europe, and APAC. Practice areas include Apparel, Home Appliances, Automotive, Beauty, Books, B2B Technology, Consumer Technology, E-commerce, Fashion Accessories, Food Consumption, Catering, Footwear, home, home improvement, children’s products, multimedia entertainment, mobile, office supplies, retail, sports, toys and video games. For more information, visit npd.com. Follow us on Twitter: @npdgroup.
About Sensor Tower, Inc.
Sensor Tower is the leading provider of market intelligence and insight to the global application economy. Founded in 2013 and based in San Francisco, California, Sensor Tower delivers enterprise-level data across mobile apps and publishers through our Store Intelligence, Ad Intelligence, Usage Intelligence, and App Intelligence platforms, which provide download, revenue, voice share and content metrics. engagement with unmatched precision for the world’s most important. markets. For more information, visit sensortower.com. Follow us on Twitter: @sensorower
David riley, The NPD Group, 9175435465, [email protected]
SOURCE The NPD Group