US consumer spending on video game products in Q2 2022 fell 13% to $12.35 billion
Expenses fell by $1.78 billion Compared to Q2 2021, content decreased $1.71 billion
PORT WASHINGTON, NY, August 2, 2022 /PRNewswire-PRWeb/ — According to The NPD Group’s Q2 2022 Games Market Dynamics: US* report, total consumer spending on video games in the United States totaled $12.35 billion in the second quarter (Q2) of 2022 (April – June), a decrease of 13% compared to Q2 2021.
Spending on non-mobile subscription content was the only growth category in the quarter, with all other categories falling. Mobile content contributed the most to the overall decline. Data from Sensor Tower shows that US consumer spending on mobile games during the first quarter fell 12% from the second quarter of 2021.
“While our projections predicted a downward trend in mobile spending as life in the United States began to return to a new normal and consumers had fewer opportunities to engage with these titles, the economic environment certainly contributed to a faster decline. Yet the US consumer spending on mobile games remains higher than it was pre-pandemic,” said Randy Nelson, Knowledge Manager at Sensor Tower. “We originally projected that US mobile games industry revenue in 2022 would exceed that of 2021, but the economic uncertainty in the months ahead will no doubt impact how that unfolds.”
Q2 Overall Content Spend Reached $10.97 billion, down 13% from Q2 2021. Subscription content was the only segment to post positive gains. Hardware and accessories decreased by 1% and 11%, respectively.
Among Us Angry Birds 2, Bingo Blitz, Call of Duty: Warzone, Candy Crush Saga, Candy Crush Soda Saga, Clash of Clans, Coin Master, Diablo are among the top selling and most played games across all platforms in second trimester. Immortal, Ring of EldenEvony: The Return of the King, Fortnite, Grand Theft Auto V, Homescapes, Kirby and the Forgotten Land, LEGO Star Wars: The Skywalker Saga, Madden NFL 22, Mario Kart 8, Minecraft, MLB The Show 22, Pokémon GO, Roblox, Royal Match, The Sims 4 and State of Survival.
“Higher prices in daily spending categories such as food and gas, the return of experiential spending such as travel and attending live events, a leaner release slate of new games, and constraints Continued supply of next-gen console hardware all likely contributed to the observed decline. in the second quarter,” said Mat Piscatella, games industry analyst at The NPD Group. “After a period of steady growth, consumer spending continues to outpace pre-pandemic levels. However, unpredictable and rapidly changing conditions may continue to have an unexpected impact on the market in the coming quarters.”
Video game hardware unit sales were led by Nintendo Switch, while PlayStation 5 hardware generated the highest dollar sales in the second quarter.
Methodology: Games Market Dynamics: US provides a comprehensive measure of consumer spending on video games in the United States, including purchases of video game hardware, content and accessories. It is published quarterly and provides information and trends on broader consumer spending in the industry, including physical format sales such as new and used physical retail sales as well as game rentals. and digital format sales, including full game digital downloads and downloadable content. (DLC), spending on subscriptions and mobile games. This assessment of broader consumer spending in the industry uses NPD’s monthly point-of-sale tracking services as well as consumer data from other NPD trackers, monitors and reports.
*Accessory sales exclude game cards
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About the NPD Group
NPD is a global market intelligence company that offers data, industry expertise and prescriptive analytics to help our clients understand today’s retail landscape and prepare for the future. More than 2,000 companies worldwide rely on us to help them measure, predict and improve performance across all channels, including physical, e-commerce and B2B. We have services in 19 countries around the world, with operations spanning the Americas, Europe, and APAC. Practice areas include apparel, home appliances, automotive, beauty, books, B2B technology, consumer technology, e-commerce, fashion accessories, food consumption, catering, footwear , home, home improvement, children’s products, multimedia entertainment, mobile, office supplies, retail. , sports, toys and video games. For more information, visit npd.com. Follow us on Twitter: @npdgroup.
About Sensor Tower, Inc.
Sensor Tower is the leading provider of information and market intelligence for the global app economy. Founded in 2013 and based in San Francisco, California, Sensor Tower delivers enterprise-grade data on mobile apps and publishers through our Store Intelligence, Ad Intelligence, Usage Intelligence and App Intelligence platforms, which offer download, revenue, voice-share and audience metrics. commitment with unrivaled precision for the most important in the world. markets. For more information, visit sensortower.com. Follow us on Twitter: @sensortower.
David RileyThe NPD Group, 9175435465, [email protected]
SOURCE The NDP Group